On 20 January 2025, we attended the event organized by EY, in collaboration with Celonis, at the EY Wavespace in Rome. The meeting focused on the integration of Artificial Intelligence (AI) in business processes and gathered AI experts to discuss the opportunities and implications of AI within the business landscape.
Starting with the title of the event, “Even more effective AI: the key role of process knowledge”, it became evident that AI has reached an advanced level of maturity, with further prospects for evolution. The discussions and case studies presented offered valuable insights into the differences between human and AI approaches to business processes, highlighting the opportunities these differences can generate.
From the Potential of Generative AI to the Autonomy of Agentic AI
While Generative AI is characterized by data analysis, workflow optimization, and assistance in creative and operational tasks, Agentic AI represents a significant qualitative leap. These systems go beyond just learning from data: they act autonomously, making context-based decisions and collaborating with human teams in real time.
This evolution opens up extraordinary scenarios, such as:
- Increased efficiency in managing complex and dynamic systems
- More intelligent and adaptable decision-making processes
- The ability to combine large-scale automation with a human-centered approach
However, it also presents significant challenges, particularly in sectors such as healthcare and biomedical research, including:
- Ensuring ethical and transparent AI decisions
- Managing the increasing complexity of integrating autonomous agents into existing systems
- Balancing autonomy and responsibility in AI-driven environments

Balancing Technological Innovation and the Human Element
A central theme of the event was the need to integrate AI into business processes without compromising the human contribution. Generative AI and Agentic AI can serve as complementary partners, handling repetitive and complex tasks, while humans can focus on creativity, empathy, and leadership.
In the realm of digital medicine, this synergy is particularly crucial. AI can support doctors and researchers in addressing challenges such as the shortage of healthcare personnel. However, only an approach that enhances the human contribution will guarantee optimal and lasting results in healthcare.
Conclusion: Preparing for the Future of AI
The transition to this new era of artificial intelligence marks an exciting opportunity for industry and academia to work together to co-create the future of technological innovation.
For GDMH, the event was not only an opportunity for discussion but also a chance to reaffirm its commitment to driving digital evolution in healthcare, promoting a balance between advanced automation and the human touch.
Special thanks to Nicola Saitto and Giuseppe Perrone for the invitation.
Follow us on LinkedIn to stay updated on our initiatives and projects in the field of digital medicine and health!